10 different special units from the Police sent their personal messages giving a short insight into their job.
About 5 different versions of this campaign were cut for Cinema immersion nation wide.
In 60 Seconds you can apply for the Police academy. This campaign is still ongoing and will evolve to include figures like Schwazenegger and Social Media Influencers.
15 Different versions of the cinema campaign were specifically adapted for different market segments on Instagram.